Apple Beats

LookDevelopment / Lighting / Compositing

Beats Electronics LLC is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine.

LosFX under the creative direction of Scatterlight Studios created a variety of 3D motion graphics based video content for the Beats by Dr. Dre Powerbeats2 Wireless Headphone website, to showcase products capability and ease of use. The effort included creating designed storyboards boards, 3D product assets, motion graphics, and final render and composite for website launch.