Google Adwords

VFX Mattepaint / Track / LookDev / Compositing

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

LosFX worked under the creative direction of Scatterlight Studios to create a video that highlighted new features and functionality of the Google AdWords online advertising application. LosFX’s role on the project was the matchmoving and compositing of imagery to the phone screens. LosFX also generated motion graphics assets that resembled the functionality of Google’s Adwords application, in order to showcase its various menus and features.